“A trader with a good mind, like good wine, improves with age. A bad trader rapidly turns into vinegar.” Although that describes something that happened in the financial market, yet extracts the true picture of wines. Real fine wines will stand the test of time, just like our bosom friends. 

The core of our philosophy is as follows:

• Respect for the Earth;
• Know our role. We are not genius-like winemakers, just caregivers who improve fine wines with ages;

• Operate rigorously. Security is one of the basic requirements for human survival. Before packaging, our bulk wines must be tested and analyzed by a NATA–Certificated lab. All parameters must be matched with the standard. The items on labels (Including vintage, region, varieties, alc, etc.) must be correct, and follow the laws and regulations of Australia and relevant market countries;

• Communicate honestly;

• Keep faith. That is the soul of Joseph Lions Wines. 

Our belief and philosophy guided us to start and persevere, stood by us loyally while we were going through hard times, and it will inspire us to across mountains and mountains.